small companies will compete against larger ones that now exist at a distance of a few seconds | Everyone can now set some basic e-commerce functions at relatively low costs to reach clients worldwide through the internet. Consumers will soon have a complete repertoire of choices and they will be able to buy online quickly and efficiently using their credit card. The unstoppable increase of internet users makes competition in this new medium unavoidable. Otherwise it's like saying that a company decides not to respond to clients through the telephone! And while that seems unfair for small companies (that will have to compete against larger ones at a distance of a ``few seconds") in reality small companies will now have access to clients everywhere |
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| The products that ``sell" on internet are those who can be easily evaluated by consumers. For example: Branded cosmetics, books, computers, jewels made from non-precious metals, CDs, leather goods but not carpets or furniture. Exceptionally popular are the traditional products of remote regions. Yes, its true e-commerce is still at an early stage. During the first three months it is quite unlikely that you have more than 0.5% sales in relation to normal transactions. But if you have a well made site, your internet clients will slowly increase to a very satisfactory level and most of all, your site will be established as a reliable e-commerce area. | it is very important to establish your site as a reliable e-commerce area |
if you take the proper measures, e-commerce is much safer than physical credit card transactions | Established companies provide a feeling of safety and that is very important for consumers at the internet. If your company is not well known yet, you should take care that your site provides that feeling: a photograph of your building, phone numbers and addresses, even your own personal data should be on the first page. If you take proper measures, e-commerce is much safer than physical credit card transactions. Things are very simple here: a serious web hosting company will take care so that your transactions are performed through secure socket layers in order to prevent others from reading your client's data. |
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| Finally, it is not necessary to sell online to have a successful commercial website. Often, a competitive catalog and some information will make customers get interested and place your phone number in their agenda. |
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